Digital Marketing Guidance

Digital Marketing Guidance

Introduction

The Ultimate Guide to Digital Marketing

Digital marketing is that you do online:

1. Take care
2. Drive on your website
3. Verify those people join your email list, buy your products, or download your app. 

Contrary to traditional marketing, digital marketing is in measuring. This means that you can identify what works, doing more, and to prevent unsuccessful guests. In the boardroom across the country, executives still look at their marketing budget and will ask:

1.       How many people really see in our TV business?

2.       Has anyone bought a billboard?

3.       Did we really build "capital" this year, which we sponsored the baseball team?

4.       How is the answer to our newspaper advertisement?

But more than that, it's very expensive. In Atlanta, a single billboard, Georgia costs $ 3,000. In fact, it's $ 30,000 a month because you cannot just make a billboard. The broker needs to sign up to at least 10 for you.) And once you buy, you're the whole campaign Will be removed without any change.  On the other hand, digital marketing measurement is cheap and easily easy to test and easy

Common mistakes people do with digital marketing

Digital marketing starts with traffic. And when it comes to driving traffic to your website, there are two common errors:

1. We do not try any traffic strategy. We believe our content should "sell ourselves." It's great, so people will just naturally find it ... right! We write letters that Viral should go so that people can be encouraged to share, people should pay on our site and pay our services. But the truth is, this does not work. We must be able to get active in our content by attaining our ideal audience. How will I show you this guide?

2. We try every traffic strategy: It is easy to suck in digital marketing variants - SEO, PPC, Twitter, snap chat, affiliate - you name its name, there are some from there This is the only way to make money. Go to the board or you'll be back. The result is that we spend our time (and sometimes our money) while pursuing the next big thing in digital marketing. This guide is designed to help you avoid painful marketing.

No plans ever work. But can be a small blog focusing on a few key strategies that nobody reads and turns it into one million dollars business. I know because I have done, and that's why I made this guide. In this guide, I show you how digital marketing is strategic. You will discover how, to begin with, the basic principles and you will measure on the rising scale. We will discuss the 5 working strategies:

1. Email marketing, eliminate your business life
2. Content marketing, a powerful traffic-building strategy
3. Social media that plays itself
4. Click-click-click ads to build your customer's machine
5. To promote your traffic quickly, to create, create and gain relative relationship

But first, we'll make a plan to get started - your business is currently $ 0 / year or $ 1 /year/year. In this extraordinary guide for digital marketing, you will discover:

1. Who are the digital marketing experts I've studied (and you should also do)
2. What are digital marketing strategies that I've used to increase one million readers monthly in my blog 
3. You cannot ignore these devices - though you write amazing content if someone does not know about it, it's worth it (I know because I do not read any of my stuff in years)
4. To use each of these digital marketing strategies (hints: maybe some of them may not be for you, and it's good!)

How can they start using today for free or with minimum investment?

Digital marketing works  and I’m living proof

In the last 12 years, I've used digital marketing to increase my first company (which you can become rich) to increase by over 1 million readers per month. In January 2016 I started a new brand called Development Lab. Since then, the Development Lab has created millions of dollars in sales, read by hundreds of thousands, and on the team of Team Ferries. But in the beginning, I did not do anything that I was doing. A few years ago, I was teaching you just a small blog to be rich, nobody could read. Want proof? Lose some of my earliest posts. I went without months without months and months. But for many years I wrote. I made my craft improve. And, most importantly, I realized what people really want to read. I got more eyes on the page more comments and more shares and more traffic. Today millions of people go to my blog every month. Yes, it's a small blog that no one has ever converted to any website with over 1,000,000 readers every 30 days. I started using e-mail marketing and content marketing strategies and as I grew up, I taught me a digital marketing strategy in this high guide to employing a team that you later I will learn in this guide.

But first, a word of warning

Many people will tell you to need to be a partner. You need to do PPC. You need to get social media. You need to do everything. From a technique next week, you say how I call "marketing strategy hell. At the time when you waste your time on exposure to the imperial intervention, injection does not run in your business. No fun it is important to remember that your business has different stages. In each of these steps, you can focus on different strategies and strategies. But you do not need to maximize things at the beginning. I mean, let's go that you want to start going to the gym. On your first day in the gym, you are going to promote, walk on the trimmer, and estimate the gym setting. You go to the bench press and are not going to raise 225 pounds. There will be a great way to start working. Even if you can pick up, you will burn yourself, be disappointed or kill yourselves because you do not know about catching the bar and you will leave it on your throat. Although, if you were training for a while, it says you were the Olympic player - how you already know, and you know the gym setting. Your exercise is looking very different from someone who just starts. Your business is growing similarly. You will try different things on different stages of your business; initially, you will proceed to proceed initially. But you cannot face everyone. This guide is your first step. We will walk you through a digital marketing strategy that needs to focus on the front (planning, email marketing, and notable content). The Master and you will already be ahead of you than 92%. After this, for more advanced readers, we will cover next-level strategies such as social media, pay-click ads, and affiliate marketing

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Key Digital Strategies

Key Digital Strategies

5 Key Trends to Inform Your Digital Marketing Strategy

New Year is fast approaching, and we are already looking forward to determining the direction of their digital marketing campaigns when they enter 2018. As the digital world is constantly changing, many marketers are thinking if their best movement is to be on the 2017 project or a different route chart. To help you here are five important trends that will consider developing the 2018 strategy.

Micro-Moments

What are the micro-moments you ask? An amazingly familiar action with less-known moniker Google defines this term as something "it happens when people get out of the refrigerator device." Basically, it is when you pick up your phone immediately to learn or find your phone. This is the fact that you know if this is the actor, whether Spider is poisonous, and so on. He has proven that mobile gadgets have significant effects on the interaction with customer engagement and brands. For micro-moments to promote continuity to reach our mobile phone, to detect specific item supplies to your local market, how do you look for your purpose to buy a home? Are Most of us regularly doing this, but research shows that most people are not sure about Google Quickly Information. In fact, about 96% of your smartphones use rapidly to learn new facts or to find important pieces of information. By providing accurate information to the right customers at the right time, bad brands can accurately approach when the micro plus maybe. The idea is that they expect their needs, it does not matter, and there may be a constant impact on customer relationships.

Influencer Marketing

Well, before you open your eyes and say, "Impact marketing was very big in 2017, how is this trend?" Listen to us yes the effectiveness of marketing in the year 2017 was extremely popular. For this time, this term uses Instagram (and other) effects to enhance the completion of a brand message. Literally, due to the positive results for the marketing of Mouth marketing, according to collective seeds, 70 percent of the ingredients have influenced their peers' recommendations in buying decisions. The same survey shows that 30% of users of non-celebrated blogger need to recommend this product. Some industry pundits feel that marketing of marketing is losing their face, because of the increasing cause of fraud or fraudulent followers. Large payments required by some influential maximize its impact. He said that development in artificial intelligence is helping identify fraudulent accounts and, as this technique scale, the impact of marketing should increase.

Artificial Intelligence

Artificial intelligence is getting a lot of money and will not be ignored by marketing. According to the Content Marketing Institute, we will see AI Corp in a long list of marketing applications. As this area is getting adolescent, here we will soon influence it in some ways. Here are a few examples:

•  Email marketing is also changing. With us with email, marketers will be able to work better with things like email personal, A / B testing, and more. When we drag the names and figures for a while, the AI will soon take our efforts one step further, possibly we will help to help which messages are working, and which But can be improved.

•  Website Personalization By checking user history on your website personally steps one step forward on the website. From there they can provide relevant content with them, as they are in the buyer's journey. Brands need to start using ea. to see solutions for marketing now.

•  Your Digital Assistant Artificial intelligence can be used to increase sales, marketing, and customer support. Brands that can initially opt out can find, AI capabilities to cut costs, speed up growth or create things or operate things more easily. Long story short it's better to jump on your next wave in innovation before your opponent

The New SEO

The SEO is changing at all times - with a permanent change here. Although Google's latest algorithms will end up the things for updated markets. Keywords, for instance, will need to emphasize the custom, natural, long-tail key phrases for the growing popularity of voice search - which you can imagine, work more like we really talk think What are the trends in digital marketing in 2018 Versus marketing trends 2018 Sound transfer is being heard from sound recognition because voice search is less frustration and very user-friendly. SEO elements will be affected by search history, keyword research, location statistics and more. In addition, the search engines are getting better at what they are looking for to find while entering a query in the Google search box. More users write full queries in the search engines, so data and motivation are collected, provide more targeted results. This year, the head of your target audience will be very important. People ask questions and follow these questions with your SEO strategy.

Ad Blocking

Because 63% of the ingredients use ad blocks for some time, the marketers will be ready to allocate their budget to prevent their ads. Because the ads are blocks, you know, to stop advertising, markets will need to get more Intel on the consumer viewing habits of their customers. One way to start this book is to investigate with customers that to know whether existing advertising strategies are effective or not. The workers include the above mentioned, social media and things like marketing, and within it. You can have the best bet in order to meet the ad blocks internally. Advertising is required with networks such as Facebook, Google, Twitter, and even LinkedIn. These entire are doing some excellent ads at this time platform hub. Every time you Index a new page you have a new opportunity to search engines," so blog posts and articles still work to improve the SEO of a website. Despite the popularity of ad blocks, the marketers will achieve this successful success. Google is already filtering advertisements that they think web users are disturbed and an audit is required to know the markets that are not trying through their viewers. It is likely to improve customer relations because malicious ads are based on the right to marketing and engaging in better content marketing, excluding westerner ads that prevent our online experience.

Final Words

The circle is extremely unlikely to connect and engage their target market for different brands and businesses, such as digital technology such as AI has increased their profile. The five key trends described below show what happens to the current trends - to prevent ads about prevention, infection profiles, and more. Being ready for the end of the year will give you a competitive edge. Contact Pix lee for the free demo and learn how we can help you move forward in the New Year.

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Digital Marketing Strategy

Digital Marketing Strategy

11 Digital Marketing Trends You Can No Longer Ignore 

As the 2018 development, SEO, social media, PPC, content marketing and more, is observing a dramatic recovery of digital marketing - which cannot ignore businesses. It may be a time when you can reject artificial intelligence or visual discovery, as the latest block is a science-fiction movie trick, but has gone for a long time. There are many new digital marketing trends and strategies that are being developed in current high-tech visits and businesses, now their efforts need to be successful. At the top of key trends and it shows what's best for your business today. What could be done for you in the past year cannot work this year because the new trends continue to grow? Here are eleven important digital marketing trends that you can no longer ignore in 2018

1 Artificial Intelligence

Synthetic intelligence plays an important role in marketing today. AI can analyze user behavior and search patterns using social media platforms and blog posts to help users understand how to find their products and services. Source Synthetic intelligence also provides information and suggestions to users. According to the Gartner, up to 2020 customer interactions, without the need of human beings, will be organized by 2020. In 2018, the adoption of AEA will help businesses save costs and speed up the growth, take their edge on the rivals

 2 Programmatic Advertising

Program advertising is essentially using AR to successfully succeed in targeting advertisements and audience, which increases the likelihood of marketing campaign success and customer Reduce the costs of acquisition. According to EE Marketer, 84% digital display ads in the United States will be programming by 2019.

3 Chatbots

Chat boots have a major digital marketing trend in 2018. This AI-based technology uses an instant messaging format to communicate with your customers or site visitors, real-time, day or night, and many businesses already use this feature. Do it by enabling smooth and quick communication with their customers and prospects, it is the ability to meet the growing demands of this highly connected digital era. By 2022, chat bits will help bankrupt and healthcare industries every year, over $ 8 billion per year. Many customers prefer to communicate with chat bits because they are responsible and give answers quickly and accurately and do not lose patience. They offer virtual assisted outstanding customer service, meet customer expectations and automatic recurring tasks that focus on more important work. Chat bits can answer questions, provide complete information about your product and service, and ask an email address to send details without any human involvement. They can also maintain information so that consumers do not need to start with each new conversation. Uber has used chat butt technology to communicate with customers, for this, it is also easy to make vehicles work on Facebook Messenger. Passengers can use the menu to choose the type of menu, make an application, track the car's location, send a time estimate to their friends and pay them.

4 Personalization

Personalization or personal content has become a major part of marketing and will be very important as the growth of 2018 is to ensure the customer's happiness. It provides customers with a unique experience based on their choices and preferences and is considered a better option than "one-size-fits-all" marketing. Data availability, such as purchase history, user behavior, and links, is clicked to help businesses customize their content and promote their ROI. Keep in mind that 74% of the markets believe that the target person increases customer participation. In fact, as Kevin George, head of marketing in email Manx, says, "The future of the email is real-time, behavior-based personalities." Market research suggests that behavioral personal, dynamic emails batch and blast emails are 3 x better. “In the business days, the power of troubles is going through the customization of behavior, interest, and demo-based emails. According to the figures, the open rate for emails with a personalized message was 18.8 percent because no person was made personally than 13.1%. One of the examples of personality is Coca-Cola, in which the "sharing of a coke" in the US is aimed at meeting the earthquake. Personalize Cookie tested personal brands for customers with individual names of the most popular first-names printed on cookie bottles. Due to the stable reduction from 2% to 1.9 billion tunnels after the soft drinking sale in the campaign, a decade's strong coke consumption increased by 2%.

5 Video

Check out these statistics on Video Marketing from Forbes: 

According to YouTube, mobile video consumption every year increases by 100 percent.

By 2019, a video is claimed to claim more than 80% of all web traffic.

Adding a video for email marketing can increase the rate by clicking 200-300%.

90% of customer’s report that product videos help decide their decisions.

After viewing a video about 64% of the customers are more likely to buy online products.

This number shows the importance of adding video to your digital marketing strategy in 2018. And just do not agree to YouTube. To observe high engagement with your video marketing, you can create a video post or start live on Facebook. Spreading social video engagement is shown below: Visualize content allows you to deliver your content effectively to a large number of people through a rich video. According to Forester, a minute video is equal to 1.8 million words. Live video is gaining popularity, interviews, and product demos and "Behind the scenes" events of the events, how to make products in the office, how products are made, etc., with a large number of companies, companies the best way to. Exhibit the face behind their brand, which observers follow the confidence of their audience and see their brand as humanity. According to the Live Stream, 80% of people watch live videos from a brand compared to reading the blog, and 82% of the social positions prefer live video. Social media platforms such as Facebook and In Instagram have begun to streamline live videos in business marketing strategies, starting their live streaming video features.

6 Influencer Marketing

Influencer Marketing is a type of word marketing that focuses on using key leaders to run your brand message on a larger brand. Instead, instead of marketing a large group of users, you influence the effects that affect the word for you. “Using the feedback is a very effective marketing tool that attracts customers. An influencer is from famous bloggers and journalists known as celebrities and coordinators or YouTube stars who can help spread the word through your business or product's social channels. These people talk on social media with a large network of followers and talk about a specific brand that they love and use with an audience who already established confidence. Do it since this advertisement is not or the company's success has managed to build a positive image of a brand in mind, it helps attract customers. Because two of three people say "Consumer Electronics is posted online," Infrared Marketing has handed over 11 X ROI to other digital media! Swedish watch company Daniel Wellington, who joined the effects of Instagram to promote his watches, included more than 15% discount codes.

7 Social Messaging Apps

 Think that social messaging apps are sending SMS to your friends? Consider these numbers:

1.3 billion Monthly users are active on Facebook

Every month, 2 billion messages will be sent on Facebook Messenger between people and businesses • WhatsApp has 1.3 billion monthly active users

Every day 55 billion messages will be sent via WhatsApp

• YouTube has 1.5 billion monthly users this figure shows the growing popularity of social messaging apps, pointing to those apps to increase their business opportunities.

Because people have been spending a lot of messaging applications, it has to market your company's services, where your potential customers are executed. Social messaging apps may be very beneficial to send messages to customers because they personally allow and increase the value of the users' experience. With more popularity with social apps, 46 percent now prefer to communicate with a business by sending messages to apps instead of e-mail and preferring messages with business on 49.4% fonts.

 8 Visual Search

Visual Search is a new type of search engine and user experience can be completely taken to the new level. With visual search, users can upload an image to find out more and get more specific results. Not surprisingly, Posttest has jumped on a visual search bandwagon - he has raised $ 150 million in the venture fund at $ 12.3 billion to focus on his efforts on visual discovery. They came out with lenses, allowing a new visual search tool to picture the image of a photo to buy it online, find similar products, or a pinpoint of items related to seeing the boards. And Posttest is not the only one with a visual search. Google Lens is a visual search engine from Google, which visualizes objects, sign signs, and other things through a camera app (currently available only on Pixel phones). If you take someone's picture:

Business Card: You can save phone number or address the contact.

You can get the reviews and other details about it.

Mark or building: You can get more details about it.

Painting in the museum you can get details about it.

 There is also its own version of Microsoft, which is called Bing Visual Search and allows users to easily find a specific element inside an image. After finding a picture, you click on one of the results and the "Search" icon appears, you have to select a specific area of interest in the photo. This visual search tool will not only match matching images but also product pages for this item. And camera search is a visual search mobile app, which enables users to find an image from their mobile phone and this app tells you what it is. Instead of typing questions in the search engines, you can post posters information, trailers, movie information, trailers, show times, and local theaters via photos. In order to draw customers and serve them the best products, they can get seamless edges in markets.

9 Micro-Moments

Users in the United States spend an average of 4.7 hours on their smartphones every day; check out social media at least 17 times a day. It is changing that brands have to work to capture the attention of buyers. Micro-moments are a "new consumer behavior", as said by Google, it provides your marketing message clearly and as well as with users - all in seconds Inside (otherwise, they lose their attention and on the next article!). Micro-moments provide accurate information to customers when micro-moments are needed. Usually, people make quick decisions to eat, to choose, buy, or to go to restaurants. New moments that every marketer should know about:

10) Voice Search

In this digital era, it is possible to answer almost all questions through search engines. When people can easily get comprehensive information, they do not always have to read through many paragraphs to get information through the paragraph. Voice Search plays an important role in providing all relevant information through audio content. Alixa, Sri and Google have also decreased as artificial intelligence is getting intelligence and errors made by voice support. Many brands have included sound-based content in their digital marketing strategy to provide efficient-based content to their customers. Domino's Pizza uses Sound Search technology to increase its sales, so lets customers order pajamas by Alexa. The growing use of audio search has made companies significantly revised their digital marketing strategy in 2018.

Search for 50% will be looking for sound by the year 2020

20% mobile questions on Google are voice search

Search for Bing has 25% of the search results

10% of audio search queries are made using sound

11) Social Media Stories

With the growing popularity of social media, marketers need to consider this format in their digital marketing strategy. Boyfriend marketers can use live video to promote engagement and brand awareness, the most profitable social rollout. Again, people emphasize your marketing strategy, emphasizing people not engaging with your business. The first snapshot came out with the concept of "My Story", and then these Instagram and Facebook stories were introduced, and now YouTube has announced its own story, "Reels." In November 2017, Instagram stories hit 300 million active users. Since stories have disappeared after a fixed time, it is a great opportunity to make the photo for markets. With short-focus sponsors, users like to see content and visuals that expires, so brands are putting their efforts in stories of the story and create more interesting but privacy content. You can highlight your employees in stories, show stories behind creating a product, ask for reviews about your products and services, and offer a glimpse of pictures and videos on scenes behind your company. Use this list of marketing campaign marketing stories as encouraging you.

Final Words

This year promises to be the market for digital marketers. It offers great new opportunities for brands and communicates with its target market all over the way. Customer experience has become the most important factor for digital change, and 2018 will be more about personalized engagement. Whether you are looking for visual search in your strategy or artificial intelligence, you will be able to create engaging content, be able to reach larger and better-targeted viewers, get more leads and get conversions Will increase

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